Last year, in the middle of the Covid-19 shutdown, Motorsport Games hosted a worldwide 24 Hours of Le Mans virtual race with big named drivers, such as Juan Pablo Montoya, Fernando Alonso, Jenson Button, Max Papis and more. Once the new Nascar game is launched in the third quarter of 2021, Motorsport Games will continue expanding into other racing divisions. “It’s completely different with everything.” “To compare the product with something historic we’ve had in our portfolio will be like comparing a building to a human,” he said. The pressure is on for Motorsport Games to succeed thanks to its relationship with the RTA and Nascar.īut Kozko believes this is going to be the Nascar game fans have been waiting for. Now, the brand is preparing to launch its first Nascar game that is different from the 704 Games version. The firm also just announced its headquarters is being built in Miami. Motorsport Games raised roughly $60 million after its IPO in January, selling approximately three million shares. We’re fortunate to get our hands on this and pair it with the individuals we have who are inspired by bringing the Nascar soul into the game.” “That lagged after EA and they were good at trying to bring some of that authenticity in the Nascar experience. “If you’re not authentic to the experience Nascar has and project that through gaming, your game is not going to be successful,” Kozko said. Thanks to Motorsport Games’ acquisition of 704 Games, Nascar Heat is growing in popularity.
Monster Games and 704 Games combined efforts in 2015 to recreate the popular Nascar Heat series from the early 2000s. Eutechnyx published Nascar games from 2011 through 2015, but they weren't popular among fans due to its lack of realistic racing.
However, after the licensing agreement wasn’t renewed and the quality of the games declined, Nascar needed a new partner. Nascar worked with EA Sports from 1997 until 2008, producing several video games. “We’re creating something valuable, not just for the gaming franchise, but for them, as well.”
“Over time, as the relationship evolved with having the eNascar Heat Pro League seasons one and two, they saw how we’re increasing viewership - we quadrupled it between season one and season two - earned enough of their respect that we’re onto something,” Kozko said.
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